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eBay Feedback -- Keeping it Positive
You'll also notice that in this example, anyone that's received 2 unpaid item strikes within the last 30 days is blocked from buying. That's a sensible option to leave on as a default setting.
W.I.I.F.M.
Of course, features of an item or service are still important to note in any listing, but they are always less important than benefits. Many times you can translate features into benefits by using the helpful linking phrase ‘this means that…', or ‘which means to you that'.
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