l
Website Magazine
Search:

Drew020's Articles

Display Category|Title|Newest|Oldest
  • Collaboration Beats Competition
    If you're concerned about how to approach a potential joint venture partner (notice I'm not using the word competitor), how can you do that, especially if they're not known to you? Simple. Buy something from them, and then use that transaction as your introduction, e.g.:
  • The Power of Nice
    Think about this. On a day to day basis you make similar judgments about businesses that you deal with, based on all these kinds of factors just mentioned. That's the reality. And we talk about those experiences to our friends, don't we?
  • Does Your Message Match Your Market?
    So how can we apply message to market match on eBay? Well, firstly you need to have identified who you're ideal customer is. Where do they live, what income bracket are they in, what age range do they fall in - basically you need to find out as much as possible about them.
  • A.L.O Technique -- Use Testimonials
    What else can you do? Manually type up comments you've received from happy customers via email or letter, and include those in every listing too. Remember to put the persons name and location for increased credibility. (ask their permission first and don't give out personal info).
  • The BIG Lesson of the Month - Sell With Personality!
    Note that you can also make your product into a character and use that as the personality. Think of the Energizer bunny, the Budweiser frogs, Kellogg'sTony The Tiger and so on.
  • Bids and Pieces - Are You Using Video Yet
    I simply used just a few of the tips you teach and netted a nice profit and blew away even professional ticket sellers. Thought you would enjoy that success story.”
  • Renegade eBay Strategy-- The Unexpected Gift
    I know of one seller of movie DVD's on eBay who includes a free bag of microwaveable popcorn with every order, without letting customers know. The gift is completely unexpected.
  • Sometimes It All Just Goes Wrong
    Don't fall into the trap of casting blame anywhere but at your own doorstep. Ensure that your employees have the same mindset, too. Everyone needs to be attuned to taking responsibility and wanting to fix it when something goes wrong.
  • If You Only Read One Column, Read This One!
    Simply fill in the blank with your industry, follow the pattern of he sales letter in the ad, create a 10-12 page PDF report with clear instructions of ‘what to do next' at the end, and voila, you can hook customers on eBay for what you REALLY want to sell them on the back end.
  • A.L.O Technique - Audio Messages in my eBay Listings
    You should script your message carefully. You only get one shot at persuading potential customers, so don't leave it to chance. But when you read the script, make sure it sounds natural. That may take some practice.
  • How To 'Up-Sell', 'Cross-Sell', & 'Bump'
    I urge you to look at ways to implement these powerful selling options in your business. If necessary, phone your customers to offer them these options, or figure out a way to interrupt the usual sales process to make these important offers. And remember that lots of relatively small amounts DO add up, and they can be surprisingly profitable.
  • What Do Customers Really Want?
    Can you see just how powerful this is? Please stop whatever else you're doing and take a few minutes to seriously study what you REALLY offer to your customers.
  • It's Movie Time
    Well, my mentor, Dan Kennedy, who you may or may not be familiar with – he's the guy behind many successful infomercials on TV, like ‘ProActiv' – he's also responsible for the success of countless entrepreneurs. Dan has put together a revolutionary DVD ‘adventure' that will probably be the most unusual 93 minute DVD movie you will EVER see - and the most USEFUL one you'll ever own, really!
  • Renegade eBay Strategy-- Subtitle Secrets
    The answer should be obvious when you look at the options. One seller used the subtitle, and they used it really well to state the product was ‘original, not a cheap replacement part.' Maybe the other sellers also sold genuine parts, but that note was enough to convince me to buy from that seller rather than anyone else.
  • eBay Feedback -- Keeping it Positive
    You'll also notice that in this example, anyone that's received 2 unpaid item strikes within the last 30 days is blocked from buying. That's a sensible option to leave on as a default setting.
  • The Secret Shopper Secret
    Luci and I visited the business of a friend of ours in Chicago recently and we had to tell him that his receptionist was sour and unwelcoming. Let's face it, she's probably the lowest paid staff member BUT she's the person t hat the customer's have their first interaction wit, both on the phone and when they visit the clinic. The way she dealt with us set the tone for the entire visit. What an enormous mistake!
  • A.L.O Technique -- Give Buyers a REASON to Buy
    Incidentally, I'm very happy about the 70% figure, as many books have a percentage below 50%, which means that the sellers didn't do a good job of convincing people to buy their product. So now that you've realized that people DO shop and compare, what can you do to persuade them to buy from you, rather than a competitor?
  • How To Make Your eBay Listings Stand Out From The Crowd
    This innovative ad for a ballet school makes great use of both color and style to instantly say ‘ballet' without even reading the text.
  • How Much Money Are You Losing?
    I now make over 75% of my income, in this one business, solely from my email list! In case it isn't obvious, here is what that means; If you dont add your eBay customer names and email to an autoresponder system you could be LOSING OVER 75% of your potential income.
  • No Listing Fees For September -- What's the Scoop?
    Before you get too excited, as with all offers from big companies, there's some small print to be aware of. Note that your starting price needs to be $9.99 or less, and you MUST buy at least a gallery upgrade at a cost of 35 cents. There are some exclusions, such as all eBay motors listings (which are popular year round).
  • Rewarding Research
    Another source of data I came across revealed the overall level of buyers on the site throughout the year (See exhibit A). For 2006, you can see that February to April were quiet months, but there were big spikes in May, June and July (times when most sellers believe the site is quiet due to people on vacation etc). Again, the data reveals facts that are contrary to popular belief.
  • Renegade eBay Strategy- Lessons from The Rainforest Café
    To be honest, it was the first benefit that swung it for me, simply not having to stand in line for 30-45 minutes to wait for a table. I handed over my $15 and our wait time instantly evaporated, a table opened up for us, and we were whisked through to the restaurant.
  • Can You Compete With Google?
    A couple of issues ago I gave you a list of eBay's top sellers. What did you do with that list? Why not grab it and review it again, and try to find a weakness that you can exploit in some of these sellers. If necessary, buy something from them. Review their entire process. What did they do well, and what did they not do well? Ask yourself, “what can I do better, faster, more cheaply, more friendlier, or more efficiently than them?”
  • Name Your Price
    So, is there a premium version of what you sell? If not, can you create one? Approximately 20% of customers are known to opt for the very best you can offer, regardless of price.
  • Why Your Email Might be Misunderstood
    According to ‘The Academy of Management Review', they found that most people view the content of emails as more negative than they were intended to be. What's more, even emails that are written as a positive message are often interpreted by the recipient as neutral.
  • 2 Hotels
    I know that you've had an experience like this, we all have. If it isn't a hotel it's a restaurant, or a store, or a movie, or an item that's been delivered by the mail.
  • A.L.O Technique - A powerful, attention grabbing headline
    If you are not currently using a headline, this A.L.O. technique will be a big breakthrough in the effectiveness of your listing. If you're already using headlines, well done, but the next phase is to test a variety of headlines and find which one converts the best. You'll be amazed at how a different choice of headline can increase sales.
  • Profiting From 'Want it Now'
    If this sounds complicated, rest assured it's not. It's VERY easy to use – choose a website, choose whether you want to search an entire category or by keyword, and press the ‘yenalyze' button.
  • Come On, Take Some Responsibility!
    Again, this is something I'm doing right now. You have all of your customers and leads in an autoresponder series, right? Good, then try the following strategy….
  • A.L.O. Technique - 'PayPal Verified' Logo in Listings
    Obviously these days on eBay, almost everyone has a PayPal account, but not everyone includes the ‘PayPal Verified' logo in their listings, and they should, for the reasons just stated.
  • Renegade eBay Strategy- News Sells
    I think you get the point. On a day to day basis, none of us cares too much about the past, we care about what's happening right now.
  • Why?
    A fascinating study in human behavior I'm sure you'll agree. What's the implication for our eBay business? Simply, you MUST give a reason for every item you sell. Why? Because it makes a huge difference in the mind of the prospective buyer.
  • The Monkey Trap
    The hunters carve a hole in the top of a heavy box, just large enough for a small monkey's hand to go through. On the bottom of the box is a larger hole into which the hunter places a large nut, larger than will fit through the top hole. Can you see where this is going?
  • Beware of Spoof e-mails
    I am too, but I still got caught out the other day. The criminals behind these scams are constantly thinking up new ways to deceive people, and in my haste I almost got caught out. Let me tell you what happened…
  • A.L.O. Technique - 'PayPal Verified' Logo in Listings
    Obviously these days on eBay, almost everyone has a PayPal account, but not everyone includes the ‘PayPal Verified' logo in their listings, and they should, for the reasons just stated.
  • 3 ListingS You MUST Always Be Running on eBay
    The ‘fixed price' listing on the other hand is, as the name suggests, one price for the duration of the listing. This satisfies anyone that wants to purchase the item immediately.
  • Psst Buddy…Let's Blow This Joint!
    Fair, no, but welcome to life on eBay. There are a couple ways around this though and I highly suggest them. Use either; yoursitedotcom or yoursite-dot-com. If you are really gutsy you could get crazy and pull one of these; **yoursite**.
  • Bids and Pieces – July
    Have you downloaded the free eBay toolbar yet? If not, go and do it right away.
  • But I Don't Know What To Sell
    If you're still stumped about exactly what you should sell, the course holds your hand through the decision process, and gives you plenty of pointers about how to make the right decisions.
  • Renegade eBay Strategy - Learning From Your Competitors
    Knowledge is most definitely power when the knowledge is applied in a smart way. Gain accurate knowledge of your competitors and use that information to dominate them by making your products and services superior.
  • Starbucks Screws Up
    By this point, I was fed up and just wanted to leave – I'd had plenty of time to work out that with the traveler box of coffee, the box was in fact free (it was the same price as the equivalent amount of coffee sold in cups). I dropped the issue of the extra box and instead asked for two Venti cups (the largest size) full of hot water.
  • Two Simple Words That Can Transform Your Business
    I'm sure you'd agree that when you receive a ‘thank you' note from a business, it stands out as unusual.
  • What 's You Password?
    Unbelievable. Well, to me it's unbelievable. Please don't tell me that your favorite password is in this list, I'll be very upset.
  • Get Over Here
    Even the package you ship the product in should feature your website URL. I want every postal employee to see it as well as the customer. I print my website URL right on the shipping label, but you could also do a bright sticker on the box to achieve the same trick. Most office supply stores sell labels that you can run through an inkjet or laser printer. If they're color, so much the better.
  • What Can Monty Python Teach You About Business?
    Do you consistently aim to over deliver? For example, by providing faster shipping than what was paid for, including a free gift, a thank you note, a coupon, a bonus item, or something else unexpected?
  • Bids and Pieces
    As you can imagine, at the peak of his career, Paul was a subject of constant attention by the media, and I quickly realized that most of the reports about him were completely false.
  • A Tale of Two Taxis
    Actually, I wanted to see if many others would think to do what I had done. Guess? Nope. I counted just three people who strayed from the ‘official' taxi line. And that's where the lesson lies in this story. The situation I encountered is a perfect analogy to describe how eBay is being used today.
  • Welcome to 'My World'
    The listings module is also self explanatory, it displays your choice of current listings. Again, use the widest number available, or you might also want to feature a specific item, but be sure to update it.
  • Renegade eBay Strategy - How to Win In A Competitive Market
    If you're in a competitive niche where others sell the same products as you, I encourage you to implement this renegade strategy.
  • 3 Ways to Make Money on eBay
    I'll give you a couple of examples. I use a Dell Color Laser printer and needed to get an extra, large capacity paper tray. The Dell price was 300 bucks for this component, but I thought I'd check eBay before I made the purchase. I found several private sellers offering the unit in great condition for $39! What a difference!
  • eBay To Go
    What this means is that when you insert the widget in the site or blog of your choice (see the list below) ONLY your listings are displayed! And why would you want people buying from anyone but you?
  • The USPS Lesson
    Speaking with the friendly clerk at my local post office, he told me that even they were not fully equipped to deal with the changes. The whole affair has been handled badly in my opinion. It sneaked up on most people and left them frantically running around trying to learn and implement the new system. If you can't get the right advice even from the source, then you know something's up!
  • W.I.I.F.M.
    Of course, features of an item or service are still important to note in any listing, but they are always less important than benefits. Many times you can translate features into benefits by using the helpful linking phrase ‘this means that…', or ‘which means to you that'.
  • 4 Mice, a Priest, & A Chainsaw
    From now on I want you to keep this in mind with everything you do to promote your eBay business. Aim to grab the attention of potential buyers, and then keep them entertained with interesting stories, anecdotes, examples, and anything else that injects an interesting personality that prevents your message from being boring. Being boring is a sin! Write that down!
  • Dumb & Dumber
    So I took my best guess about which version to buy, grabbed the product and went to pay. At this point the cashier gave me a blank look and said the product didn't have a price on it. I always thought that scanning the barcode thingy was all they needed to do, but apparently I was mistaken. It was a new item and it wasn't showing up in the system.
  • 7 Reasons Why You Must Use eBay in Your Business Without Delay
    Quite simply, show me another way to acquire quality customers so easily, inexpensively and consistently, and I'll eat my hat. Wait. Come to think of it, I don't have a hat, I'll have to think of something else to eat instead.
  • Renegade eBay Strategy- SALE
    Another little known aspect of eBay Stores is ‘store referral credit'. This means that when you direct someone from a website outside of eBay DIRECTLY to one of your eBay store pages, when a sale is made eBay will refund you up to 75% of your final value fee for that sale!
  • Stats and Trends. Pricing your Items
    eBay Selling: How To Sell On eBay & eBay Auction Seller. From dot Com sites: MyAuctionAcademy & SendMyFreeGift
  • A New Product Source & Improving Your Listings
    eBay Selling: How To Sell On eBay & eBay Auction Seller. From dot Com sites: MyAuctionAcademy & SendMyFreeGift
  • Have You Thought About Selling.. In The Music Category
    eBay Selling: How To Sell On eBay & eBay Auction Seller. From dot Com sites: MyAuctionAcademy & SendMyFreeGift
  • The Big Lesson- Physical Products or Digital Downloads - Which Are Best
    eBay Selling: How To Sell On eBay & eBay Auction Seller. From dot Com sites: MyAuctionAcademy & SendMyFreeGift
  • Understanding & Using T.L.A.'s
    http://sendmyfreegift.com/
    http://myauctionacademy.com/
  • Look Around You
    eBay Selling: How To Sell On eBay & eBay Auction Seller. From dot Com sites: MyAuctionAcademy & SendMyFreeGift
  • Renegade eBay Strategy-About Me Page
    eBay Selling: How To Sell On eBay & eBay Auction Seller. From dot Com sites: MyAuctionAcademy & SendMyFreeGift
  • Have You Thought About Selling Services
    http://sendmyfreegift.com/
    http://myauctionacademy.com/
  • Have You Thought About Selling…Services
    eBay Selling: How To Sell On eBay & eBay Auction Seller. From dot Com sites: MyAuctionAcademy & SendMyFreeGift
  • What Should Your Starting Price Be
    eBay Selling: How To Sell On eBay & eBay Auction Seller. From dot Com sites: MyAuctionAcademy & SendMyFreeGift
  • Grabbing Buyers From Reviews & Guides
    eBay Selling: How To Sell On eBay & eBay Auction Seller. From dot Com sites: MyAuctionAcademy & SendMyFreeGift
  • Profiting from the Weird and Wacky
    eBay Selling: How To Sell On eBay & eBay Auction Seller. From dot Com sites: MyAuctionAcademy & SendMyFreeGift
  • Spring Has Sprung
    eBay Selling: How To Sell On eBay & eBay Auction Seller. From dot Com sites: MyAuctionAcademy & SendMyFreeGift
  • Have You Thought About Selling…Health and Beauty
    eBay Selling: How To Sell On eBay & eBay Auction Seller. From dot Com sites: MyAuctionAcademy & SendMyFreeGift
  • How Important is Feedback Percentage
    eBay Selling: How To Sell On eBay & eBay Auction Seller. From dot Com sites: MyAuctionAcademy & SendMyFreeGift
  • The Great PowerSeller Deception
    eBay Selling: How To Sell On eBay & eBay Auction Seller. From dot Com sites: MyAuctionAcademy & SendMyFreeGift
  • Sunny and Snow
    eBay Selling: How To Sell On eBay & eBay Auction Seller from dot Com sites: MyAuctionAcademy & SendMyFreeGift
  • Renegade eBay Strategy - Feedback
    eBay Selling: How To Sell On eBay & eBay Auction Seller from dot Com sites: MyAuctionAcademy & SendMyFreeGift
  • Why You Must Join a Mastermind Group
    eBay Selling: How To Sell On eBay & eBay Auction Seller from dot Com sites: MyAuctionAcademy & SendMyFreeGift
  • Have You Thought About Selling Fashion
    eBay Selling: How To Sell On eBay & eBay Auction Seller from dot Com sites: MyAuctionAcademy & SendMyFreeGift
  • How to Avoid Unpaid Items
    eBay Selling: How To Sell On eBay & eBay Auction Seller from dot Com sites: MyAuctionAcademy & SendMyFreeGift
  • The Chatty Cheerleader…
    eBay Selling: How To Sell On eBay, eBay Auction Seller
    http://sendmyfreegift.com/
  • Who Cares Wins
    eBay Selling: How To Sell On eBay, eBay Auction Seller.
    http://74.200.214.195/members/95.cfm
Sign Up for a free account or login.

  • {Advertise Here..}
    • Navigation Menu
    Submit Articles
    Member Login
    Submission Guidelines
    Ezine Notifications
    Article RSS Feeds
    Sitemap
    Learn More
    About Us
    Link to Us
    Contact Us
    Privacy Policy
    Terms of Service

    ArticleWarehouse.com

    Powered by Article Dashboard