When Sydney Johnston has a live eBay audience she loves to ask a really easy question. And every time everyone gets it wrong. It has to do with perceptions. Those that work successfully with Internet business are those that can think outside the box.
The degree of success you experience in virtual business is going to be dependent on how you see things.
Sydney Johnston who has been on eBay almost since the beginning doesn't look at eBay the same way most of us do.When speaking to a live seminar audience she asks what sounds a pretty simple question " What is eBay?" But the question is designed to stimulate the mind and thought processes further.
What she is really doing is testing the perceptions of her audience. And every time she catches them inside the box.
But that is exactly what she is hoping to illustrate she wants the attendees to have their eyes opened to the huge potential that a site like eBay with millions of daily buyers can bring to them.
She is guiding her students to recognise eBay as much more than just a site selling goods via auctions.
It was when Sydney Johnston herself started selling high end books to book enthusiasts that she became aware of the real advantages of eBay.Sure she had sold books and made some healthy profits but just as importantly she had built a list of eager book buyers whom she could contact again.
This is where innovators take what eBay has to offer and run with it. Most people see eBay as the beginning and the end. Many think of it is the place to sell single items and nothing more.
But if you grasp the basic principals of the marketer you will see eBay as a gateway to much wider opportunity and endless probablities.
For them eBay is simply the route to the gold which can provide them with a never ending stream of highly qualified customer lists that can be contacted off eBay for years to come.
It's all in the follow up. According to Sydney few people take advantage of this valuable business lead. Most dealers on eBay are happy to sell an item and be done with it.
For people like Sydney that sale is just the first step in a long and hopefully mutually satisfactory relationship.
Successful selling is an exercise in thought association. How does this item relate to other items?
If I sell a set of ruby earrings what goes with that, and would the customer be interested in a matching ring or bracelet.
To be hugely succesful in the eBay market place you have to see the first transaction as the gateway to possibility and work on improving the customer experience all the way. Do this and you will expose yourself to the opportunity to net pockets of cash from happy customers.
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