The Godfather Of Modern Tattoo - Don Ed Hardy
By: Rozer Winder
The godfather of contemporary tattoo art, Ed Hardy is acknowledged for his depth of experimentation and elegance, is a magician of tattoo in USA is at present the most important personality in the whole of fashion industry, all over the world.
As for Ed Hardy, I have almost always accepted him and as someone to work under. With four decades under his belt, Ed is reckoned as one of the extremely creative artists tattoo has known in the recent memory. The most exclusive tattoos he creates have made him a celebrated designer. His brand of clothing, The Ed Hardy Clothing, has shaken the fashion world up which in fact really matters if you are going by who all wears Ed Hardy and the sort of mind-set you need to possess so that you can buy is any yardstick of sorts to measure. But taking a retrospective look at this all, Ed Hardy portfolio of products bears the legendary name only after “The Don” had consented the use of his name by joining forces with a fashion-marketing wizard - Christian Audigier. In any case, Ed Hardy is famous for brilliant technical exuberance and fine imagery of hypnotizing quality.
Christian Audigier is a French marketer having an amazing list of achievements to his name. It is only recently that Audigier, the genius product of Von Dutch Clothing, has collaborated with Ed Hardy by licensing to borrow his name to use on tattoo-based collection of clothing. Before Christian collaborated with Ed, he was leading designing and technical departments in Von Dutch Original Jeans, which was into making and marketing Von Dutch Originals designs. It would not take time to see Audigier’s amazing ability to set groundbreaking trends a fact that is glaringly evident all through his career. Driven by brilliance and diligence, he was encouraged to attempt reproduce the techniques he used at Von Dutch Originals at Ed Hardy, a direct marketing strategy to top notch stars and by opening showrooms in upscale areas.
Audigier has succeeded in building an ardent fan following for the epoch making Ed Hardy creations and Christian Audigier brand. As business surged, he diversified it into many new spheres linked to fashion – nightclubs in Las Vegas - The Nightclub at Treasure Island. A couple months back he has announced his most recent passion, a trade show, “When I Move You Move”, conceived exclusively to showcase Audigier collections.
For those who followed Christian Audigier for sometime, it is difficult to miss what he stands for. His work and achievements represent the great American dream, a high point of achievement. Stars and celebrities from Hilton to Madonna and from Tom Cruise to Jared Leto are no exception to one rule when accepting Christian Audigier that has completely changed the rules of pop culture with patterns brimming with energy and life, a real testimonial to the cultural mastery Ed Hardy possessed. Audigier was already a name to reckon with at his age of 19 years and was conferred the “king of jeans” award by Sportswear International magazine in recognition of his creativity, ability to arrange meticulously planned parties and for his amazing museum for denim in Paris.
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