Are Your Real Estate Signs Wearing Jeans or a Business Suit?
Imagine for a moment that you are interviewing for a very important position in your business. Two people are scheduled to interview. They both have the same amount of experience. Their education is comparable. Everything seems to be nearly the same. You know that this will be a tough choice. At least that's what you thought until the time for the interviews came.
The first person walks into the office. They are wearing a pair of jeans and a button up shirt. They sit down and begin to speak with you. Their knowledge and personality are perfect for the job, but you hesitate. The second candidate enters the office wearing a business suit, and carrying themselves well. The knowledge is perfect again. The personality isn't quite as good a fit, but close enough. This is the person you choose. But why??? The simple fact is that the second candidate "looked" the part. They presented a professional image.
The image presented by your real estate signs has the same importance.
Are your real estate signs "forever in blue jeans"?
We are all trying to save a little money these days. Mortgage companies are filing for bankruptcy, the middle class is struggling to pay their bills, and even the executive types are cutting back on their expenditures.
These facts are what led you to choose Coroplast for your real estate signs. now you have to choose how to display your signs. In the interest of saving money, you have chosen the "blue jeans" route. You have chosen the least expensive stakes, thinking the price would help the bottom line.
In fact, while the stakes function as a way to display a Coroplast sign, they do not show off your real estate sign to it's best advantage. It would be like applying for the CEO position in a corporation while wearing your favorite "ratty" jeans.
How can you dress up your real estate signs?
You can take that same Coroplast real estate sign and give it a professional appearance. What would be the "business suit" for real estate signs? A real estate sign will have the professional, finished appearance if you choose one of the many styles of real estate sign frames. The metal frames cover the edges of the sign. Often times they will also give the real estate signs a more expensive look.
the frames do cost more up front, but they are an important investment in your business. The difference in how you are perceived by perspective clients could make or break a sale. So why wouldn't you choose a business suit for the interview?
