The secret that sign companies don't want you to know about your real estate sign
Real estate signs are a big part of the sign industry. Even in these days of difficult economic times real estate signs have to be purchased in order to help advertise. Making choices about your signs are not always easy. You don't always know what materials to choose or what type of sign will create the best impression. We are here to help try and clear up some of the questions.
How do I know what material to choose for my real estate sign?
The two most common materials for real estate signs are Coroplast and Aluminum. Coroplast is a corrugated plastic and Aluminum os, of course, the lightweight metal. There are also several other less prominant choices. They include Masonite, polyethylene plastic, PVC plastic and Scooter board (a synthetic waterproof board).
The other materials we have listed have no greater product or economical advantage over the more common materials of aluminum and Coroplast. However that decision is still not necessarily an easy one. Some sign companies have been pricing the aluminum and Coroplast signs in a way that gives a false impression of the value.
Are you being given a false impression in the value of your real estate sign?
There are sign companies who are selling the Coroplast real estate signs for a very low price, and as a consequence the aluminum signs seem to be extremely expensive. However this is unfair to the consumer. In reality the price difference of a Coroplast sign and an aluminum sign is negligible. By making such a price difference they are devaluing the Coroplast sign and giving the perception that the aluminum signs are out of reach of a small business.
How can they they be similiar in price if one is plastic and one is metal? The truth is that is the only variable in the price. The process to produce the coroplast real estate sign and the aluminum one is exactly the same, just as the amount of materials used is the sa,e. There is also a relatively small price difference in the materials. Even with the economy as it is now aluminum has not raised significantly in price. Now that you know this you can begin to decide which is the real value for your real estate sign.
Choosing the real value for your real estate sign
When you are purchasing a real estate sign there are a number of factors that determine the value
* A sign that promotes confidence in you and your abilities * A sign that exudes professionalism * A sign that has "staying power" giving clients a sense of security
Looking at the two materials individually will help to clarify the qualities of both
Coroplast Real Estate Sign - Corrugated plastic - like a plastic cardboard. Waterproof. Not wind resistant. Up close the corrugation can be seen on the sign faces. The corrugation also shows on the edges of the sign. The corrugated plastic is rated for two years outdoors. It is a lower price than aluminum.
Aluminum Real Estate Sign - lightweight metal with baked on enamel coating. Waterproof. Rust resistant. Wind resistance dependant on thickness chosen of aluminum. A super smooth finish as a base for porfessional looking signs. Rated for 10 years outdoors.
As you can see from a side by side comparison, the true value is with the aluminum sign. For professionalism, life of the sign and the relative low cost, aluminum is the real estate sign we would recommend.
