Promotional Awareness Products
By: Remy LeBeau
Promotional awareness items are effective tools that your organizations can use to bring public attention to important causes and issues you advocate. Compared with television and newspaper advertisements, these giveaways are sure ways to get up close and personal with your recipients and will make it easier for your marketing messages to sink in.
When choosing promotional awareness products, color is a major consideration. Causes and advocacies usually have a corresponding color. Red stands for the fight against drugs and HIV/AIDS. Green has always been associated with the environment, while pink is used for any awareness campaigns that involve women such as cervical and breast cancer. Yellow, popularized in the song “Tie a Yellow Ribbon Round the Ole Oak Tree,” has stood for the sentiment of a family member awaiting the return of a loved one from military deployment. Blue has been used for child abuse awareness and anti-smoking campaigns.
Among the most enduring awareness icons is the red ribbon, which has been used as a symbol for drug prevention and the fight against AIDS. One of its most visible uses in the United States is for the National Red Ribbon Week, which aims to raise awareness for alcohol, tobacco, and drug and violence prevention. The observance traces its roots to the case of Agent Enrique Camarena, a Drug Enforcement Administration agent working undercover in Mexico for four years. His efforts led to the discovery of a multimillion-dollar drug-manufacturing operation, which angered drug cartel leaders, who kidnapped, tortured, and killed Camarena.
The constant use of the pink ribbon has identified it strongly with women’s issues today. The icon comes imprinted in many promotional awareness products such as key chains, magnets, sticky notes, paper clips, and lapel pins. Similarly, pink giveaways such as aprons, totes, pens, address books, umbrellas, and tumblers have been used for breast cancer fundraising and visibility campaigns.
Environment-loving advocacies can make use of green giveaways as well as promotional awareness items that are reusable or made from sustainable or recyclable materials. Some examples of these are the ever-popular canvas shopping totes, journals and notepad from recycled paper, and mugs, bandage dispensers, and pens made from corn plastic. Beyond color, the material lends an authenticity and consistency to the cause.
Article Source: http://www.ezarticles.info
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